Business Intelligence. Revealed.
Analytics from LexisNexis can show you who your key advocates and critics are, what they're saying – and the impact they have on your revenue. A recent social media survey shows that 60% of consumers chose NOT to make a purchase thanks to reading comments online.
Disruptive events such as product recall, environmental campaigns, supply chain disruption, litigation or consumer boycotts can hit at any time. And they can cost you millions.
Combining traditional and "new" media content with innovative technology enables you to discover exactly who is damaging your reputation and how; allowing you to mitigate risk by designing new marketing and communications strategies to tackle the issue.
It also makes visible new client and competitor insights that you can turn into business advantage, by informing your customer acquisition, product development, risk management, communications or brand strategies.
- Comprehensive eReputation Discovery Audit, enabling you to benchmark your current online media reputation and improve your communications strategy
- Ongoing monitoring and dashboards help you understand how well your marketing and lobbying strategies are working – and enable you to identify new opportunities for your brand
- Automated sentiment analysis in ten languages, including Russian, Mandarin and Arabic, helps you break into new markets
- Continual monitoring of thousands of news sources, websites, blogs, social media and industry sources means you can't miss key insights
Increase your marketing effectiveness by focusing time and budget on communications activities that make a difference to the audiences that matter.
Spot important trends, new opportunities and potential threats to your business and act on them before anyone else.
Read our brochure to find out more.
Call us on +27 11 245 6539/6541/6545 or email us on ios@lexisnexis.co.za to arrange a meeting and find out more.
Business intelligence. Protecting your organisation.
Continuously monitor and respond to potential risks which may threaten your reputation, your brands and your financial status.
Risk Monitor provides an early warning system for potential threats to your organisation. It monitors thousands of traditional media and online sources to alert you immediately to commercial threats.
Safeguard against potential risks to your business, financial status and reputation.
- Monitor 49,000 traditional media and online sources
- Track up to 100 specific entities: including companies, executives, shareholders, customers and suppliers
- Sort risks into five distinct categories: Corporate Governance, Financial, Economic & Political, Environmental and Social
- Receive immediate updates when potential threats to your business arise
- Create personal alerts, newsletters and RSS feeds to share information with colleagues
Fraudulent activity or association with the wrong supplier, customer, person or country can cost you millions.
Read our brochure to find out more.
Read our whitepaper - More than just your money at stake: monitoring today’s wider world of risk, protecting your business and indentifying threats.
Call us on +27 11 245 6539/6541/6545 or email us on ios@lexisnexis.co.za to arrange a meeting and find out more.
Business intelligence. Track your brands online.
Blog Watch from LexisNexis Analytics enables you to track and monitor what the most influential blogs are saying about your company’s brands and services, quickly react to any coverage and identity opportunities that may have previously gone unnoticed, all in a time and cost effective manner.
When bloggers exchange comments about your product, it’s like a global focus group. With Blog Watch, you can see what the opinion leaders are saying about you. It provides visible customer feedback, sorted by topic. And it automatically measures the volume of comments and posts, providing an early warning of potential controversies.
You can harness promoters and target detractors, by finding the best channels and sites for online marketing and PR. And Blog Watch can track key words to show you the impact of this activity.
LexisNexis have monitored blog coverage for many global consumer and technology brands, helping them to spot emerging trends, track marketing initiatives, gauge product success and safeguard their brands.
Track customer behaviour and online comment that could make or break your business.
- Prevent online comment damaging your brand
- Measure the success of your social marketing
- Monitor up to 50 key topics for a fixed-price subscription
- Share vital information with your colleagues
Read our brochure to find out more.
Read our whitepaper - Finding influence: uncovering the brand conversations that matter in the new media world
Call us on +27 11 245 6539/6541/6545 or email us on ios@lexisnexis.co.za to arrange a meeting and find out more.
Business intelligence. Managing your reputation.
The eReputation Discovery Report enables you to benchmark your brand's online reputation and compare your social media coverage to that of your competition.
The work is delivered as a detailed report of your last month’s online coverage and commentary, to provide you with comprehensive insight of who is talking about your brand online.
The report is essential to determine how your communications strategy is working, to work out online advantages against your competitors and become aware of who your online brand advocates and detractors are.
Gain comprehensive insight into your brand’s current online reputation:
- Understand where in the world you receive blog coverage
- Discover how large your share of voice is
- Find out what is being said you and your brands
- Detect early signs of controversy, criticism or fraud
- Benchmark your brands against those of your competitors
- Track top sources of coverage for your organisation
Your eReputation Discovery Report will provide:
- Benchmarking of coverage by country
- Benchmarking against the LexisNexis Influence Index
- Benchmarking by different types of blog
- The top 50 sources of coverage by geography
- The top sources segmented by different types of blog
Plus qualitative information, including verbatim quotes from blogs and social media sites.
Call us on +27 11 245 6539/6541/6545 or email us on ios@lexisnexis.co.za to arrange a meeting and find out more.